Sliced Unicorn

Sliced Unicorn is a clothing brand that breathes new life into the portrayal of the “overused” “cliché” unicorns on t-shirts. The brand launches somewhere this year.

Each t-shirt is unique and has a limited edition. The sliced unicorns are all embroidered on the t-shirts and are of the highest quality. Each unicorn collectible is drawn from scratch and has its own theme. The t-shirts are intended to appeal to a young audience aged 16 and above. The design is deliberately dark, cool, and edgy.

Not only did I give the name a visual identity, I created a fresh new webshop as well.

I also took on the creative direction for the video and photoshoot.